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No single point accountability for Purchasing.Ad Hoc procurement process- short term relationships with suppliers.Lack of necessary reporting system that will trigger an alert right away.Poor inventory tracking- no software, reports, or procedures.Failure of financial part of the business- lack of experienced employees in financial segment.Internal Processes were not set up and communicated to employees.Root Cause Analysis: (Five “Whys” Technique).External Security Issues (poor security system).Extended supply chain with dependencies.Small market player (small market share).Transparent relationships with suppliers.Capital investments- owns warehouse and distribution system.Internal Security issues (Employee theft and dishonesty?).Not full-filling demand shortages and stopped production lines.Covers minimal territory in industry and it’s a BIG geography.Lack of knowledge (financial and business processes, inventory tracking, IT/IS).Constantly changing product offering (beer lines).Recognized he needs help- hired a dedicated resource to manage supply chain activities.Passionate Leader who knows his product and what he is good at.Lack of understanding of his own supply chain.No business acumen they are pre-occupied with making the product and not managing it.And it is believed that the implementation will work for the company. The implementation of selected recommendation is to enact some strategic and feasible plans for the two craft beer lines. Because those brewery’s beer lines won the gold awards are very competitive in the market, it will consolidate its finances of the company even for future expand. There are number of alternatives identified at a corporate strategy level including keeping current business model, optimizing product variety, subcontracting certain jobs, creating more long-term relationship suppliers and opening independent business retail liquor stores.īased on the decision criteria the selected recommendation is to focus on optimizing product variety by mainly concentrating on two craft beer lines. The company has been facing product shortage issue that negatively affecting its sales, poor logistic & transportation management as well as security breach concern from AGLC for the occasional missing products between production and delivery. One Lone Wolf Brewery, a small player brewing company with 30 employees located in Alberta owned by Dennis Reinhardt who is a “lover of all things beer” person selling the premium bear in Western Canada Region, the company is growing in past two and a half years from bankruptcy.